
《环球时报(英文版)》采访李维华博士
时间:[2014-01-14] 来 源:未知 作 者:特许经营项目组 点击:
2014年1月12日,《环球时报(英文版)》记者采访李维华博士,主要内容是关于国美与百货、大型购物中心联合开店的问题。
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"By moving into department stores or shopping malls, Gome can share customer traffic with its cooperating partners and avoid the risk of site selection by itself," he said.
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Gome's bold move is an innovative attempt to address competition from online retailers, Li Weihua, a professor of the Franchise Research Center of the China University of Political Science and Law, told the Global Times Monday.
( “国美的大胆举动是一个创新,其意图在于将自己和那些线上零售商们区别开来”,中国政法大学特许经营研究中心常务副主任李维华先生告诉《环球时报》记者。 )……
"By moving into department stores or shopping malls, Gome can share customer traffic with its cooperating partners and avoid the risk of site selection by itself," he said.
( “通过把自己的店面转移到百货超市货大型购物中心的方式,国美能有效地借助这些搭售店们的人流,避免因自己单独选址而导致的失败”,李维华说。)
(“与O2O的模式相比,国美更擅长和愿意做线下市场”,李维华说,“在二、三线城市开店可以帮助国美扩大其市场领域”。)
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"Comparing online with offline models, Gome is better at offline marketing," Li said. "Opening more stores in second- and third-tier cities will help Gome expand its market."
"Comparing online with offline models, Gome is better at offline marketing," Li said. "Opening more stores in second- and third-tier cities will help Gome expand its market."
(“与O2O的模式相比,国美更擅长和愿意做线下市场”,李维华说,“在二、三线城市开店可以帮助国美扩大其市场领域”。)
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